Position Summary
The Content Creator, Social Media is responsible for developing and executing engaging visual motion content for JetBlue’s social media platforms. The Content Creator, Social Media will take an active role on the social media team working closely with peers to ideate and create content. They will also work closely with other teams within Marketing, Brand, Customer Service, and Corporate Communications to support the creation of social media content to align with company goals.
Essential Responsibilities
- In partnership with the social media team, conceptualize, storyboard, shoot, and edit short-form videos and animations for a wide range of social media channels including but not limited to LinkedIn, Facebook, Instagram, X, and TikTok
- Capture and edit raw video footage, photography, graphics, sound, and effects to create videos optimized for social media platforms using Adobe Creative Suite tools, CapCut, mobile tools, and in-platform video editing and creation functionality
- Responsible for pre-production planning, staffing, stakeholder management, location scheduling, storyboards, scripts, shot lists, releases, timelines, all aspects of on-site production, post-production, and final asset deliverables
- Stitch together static and/or existing video assets to create social videos with graphics
- Source and secure rights to user-generated content (UGC) for use on JetBlue social media channels
- Work alongside peers on social media team to plan social media calendar, content, and creative assets, proactively identifying opportunities for video or motion assets to enhance the story
- Attend events, activations, and photoshoots to capture video and photography for social media
- Develop and maintain social media video guidelines and standards in coordination with brand team to ensure fit under brand visual guidelines
- Consult on video asset creation for partners on collaboration posts or content featuring JetBlue
- Maintain knowledge of current social media trends, themes, and in-platform features and functionality including video editing and creation tools, and technical specifications
- Manage his/her own projects and timelines to ensure social media content is completed in a timely manner
- Other duties as assigned