Job Description

OVERVIEW:

• Location: Taipei, Taiwan
• Department: Marketing
• Entity: AAAM
• Status (Full time/part time/contract): Full Time

YOUR ROLE AS A SENIOR MANAGER, MARKETING

Results-driven and strategic Marketing Senior Manager to lead the planning, development, and execution of spaneting initiatives. The ideal candidate will oversee brand positioning, campaign execution, digital performance, and spanet growth strategies. You will collaborate cross-functionally to deliver impactful campaigns that drive customer engagement, retention, and business growth.

1. Strategic Marketing Planning

• Develop and implement country-level spaneting strategies aligned with AirAsia’s regional business objecti
• ves.Translate commercial goals into actionable spaneting plans to drive passenger growth, engagement, and brand affin
• ity.Collaborate closely with cross-functional teams (Commercial, Digital, Brand, and Communications) to ensure spaneting alignment with business priorities.

2. Brand Management

• Strengthen AirAsia’s brand equity and ensure consistent brand positioning across all channels and touchpoints.
• Localize brand campaigns and messaging to resonate with Taiwanese consumers while maintaining global brand identity.
• Manage partnerships and sponsorships that enhance AirAsia’s brand visibility and relevance.

3. Digital & Performance Marketing

• Oversee digital campaigns across paid, owned, and earned channels (social, search, display, influencer, CRM).
• Drive performance spaneting strategies to optimize conversion, ROI, and customer lifetime value.
• Leverage analytics and data insights to refine targeting, segmentation, and personalization.

4. Campaign & Project Management

• Plan and execute integrated spaneting campaigns for key routes, destinations, and business units (e.g., flights, ancillary,loyalty).
• Manage campaign budgets, timelines, and KPIs, ensuring projects are delivered with excellence and measurable results.
• Coordinate with regional creative and content teams to produce impactful storytelling and localized assets.

5. Market Intelligence & Data Analysis

• Conduct spanet research and competitor analysis to identify growth opportunities and consumer trends.
• Track campaign performance and provide insights and recommendations to optimize future strategies.
• Present regular spaneting performance reports to senior management.

6. Team Leadership & Collaboration

• Lead, coach, and inspire a team of spaneting professionals to achieve excellencein execution.
• Foster a collaborative, innovative, and performance-oriented culture within the team.
• Partner with regional spaneting hubs to share best practices and ensure alignment across spanets

WHO YOU ARE:

• Minimum 8 years of progressive spaneting experience, preferably in aviation, travel, or hospitality industries.
• Proven expertise in digital spaneting, brand strategy, and integrated campaign management.
• Strong analytical mindset with experience in performance metrics, ROI tracking, and data-driven decision-making.
• Exceptional leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, multicultural, and matrix organization.
• Proficiency in English and Mandarin Chinese; additional languages are a plus.

WHAT YOU’LL ENJOY:

- Physical Wellbeing: Key medical and insurance benefits, maternity expenses,

flexible work arrangement, and health and fitness amenities.

- Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities.

- Financial Wellbeing: Resources relating to financial, personal skills and career

growth programmes.

- Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.

- A unique Allstar culture like no other

OUR HIRING PROCESS:

-Application received

-Candidate screening

- Interview(s) and assessment(s)

- Background check and/or other assessments

- Offer and negotiation

GET TO KNOW AIRASIA:

AirAsia has been the Worlds Best Low-Cost Airline for 16 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so

Now Everyone Can Fly.

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re def

initely older than you).Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.

Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place.

概要（OVERVIEW）

地點：台北，台灣

部門：行銷部（Marketing）

公司實體：AAAMS

聘用性質：全職（Full Time)

您的角色：資深行銷經理（Senior Manager, Marketing）

我們正在尋找一位具備成果導向與策略思維的資深行銷經理，負責規劃、開發與執行整體行銷計畫。理想人選將全面領導品牌定位、行銷活動執行、數位績效及市場成長策略。您將與跨部門團隊緊密合作，推動高影響力的行銷活動，提升顧客參與度、留存率與業務成長。

1. 策略性行銷規劃（Strategic Marketing Planning）

• 制定並執行符合 AirAsia 區域業務目標的台灣市場行銷策略。
• 將商業目標轉化為具體可執行的行銷計畫，以推動旅客成長、品牌互動與品牌忠誠度。
• 與跨功能團隊（商業、數位、品牌與公關）緊密合作，確保行銷策略與業務優先事項一致。

2. 品牌管理（Brand Management）

• 強化 AirAsia 的品牌價值，確保各通路與接觸點的一致品牌形象。
• 在維持全球品牌識別的同時，將品牌活動與訊息本地化，以貼近台灣消費者。
• 管理品牌合作與贊助計畫，提升 AirAsia 在市場中的能見度與相關性。

3. 數位與績效行銷（Digital & Performance Marketing）

• 全面監督數位行銷活動，涵蓋付費、品牌自有及口碑通路（社群、搜尋、展示、影響者、CRM）。
• 制定並執行績效行銷策略，以優化轉換率、投資報酬率（ROI）與顧客終身價值（CLV）。
• 運用數據分析與洞察，持續優化目標受眾、區隔與個人化行銷策略。

4. 行銷活動與專案管理（Campaign & Project Management）

• 規劃與執行整合型行銷活動，涵蓋主要航線、目的地及業務單位（如航班、附加服務、會員忠誠計畫）。

5. 市場情報與數據分析（Market Intelligence & Data Analysis）

• 進行市場研究與競爭對手分析，識別成長機會與消費者趨勢。
• 追蹤行銷活動表現，提供洞察與建議以優化未來策略。
• 向高階管理層定期呈報行銷績效報告。

6. 團隊領導與協作（Team Leadership & Collaboration）

• 帶領、指導並激勵行銷團隊，確保執行卓越。
• 在團隊內建立協作、創新與成果導向的文化。
• 與區域行銷中心合作，分享最佳實踐並確保跨市場策略一致性。

您需要具備（WHO YOU ARE）

• 至少 8 年以上行銷相關工作經驗，具航空、旅遊或飯店產業經驗者尤佳。
• 具備數位行銷、品牌策略與整合行銷活動管理的專業經驗。
• 擁有強大的數據分析思維，熟悉績效指標、ROI 追蹤與數據驅動決策。
• 優秀的領導力、溝通與專案管理能力。
• 能在快速變動、跨文化及矩陣式組織中茁壯成長。
• 精通英文與中文（普通話）；具其他語言能力者更佳。

您將享有的福利（WHAT YOU’LL ENJOY）

• 身心健康保障：完善醫療與保險福利、孕產補助、彈性工作制度、健康與健身設施。
• 心理健康支持：帶薪休假、身心健康計畫及育兒設施。
• 財務成長支援：提供財務與個人職能培訓及職涯成長資源。
• Allstars 專屬福利：免費機票、無限次折扣機票、及合作夥伴專屬優惠。
• 獨一無二的 Allstar 企業文化

我們的招聘流程（OUR HIRING PROCESS）

• 收到申請
• 候選人篩選
• 面試與測評
• 背景調查及其他評估
• 發出錄取通知與協商

關於 AirAsia（GET TO KNOW AIRASIA）

AirAsia 已連續 16 年榮獲「世界最佳低成本航空公司」，累積載客人數超過 8 億人次。我們持續實現夢想、服務未被滿足的市場，並以前所未有的方式連結世界與東協地區，讓「Now Everyone Can Fly（人人都能飛）」成為現實。

關於我們（GET TO KNOW US）

我們的故事始於 2001 年，當時僅有兩架飛機與 4,000 萬令吉債務。您或許認識我們是「Now Everyone Can Fly」的航空公司（如果不認識，可能我們比您還年長）。

如今，我們不只是航空公司，我們是 Capital A——一個多元發展的世界級品牌，肩負著連結人群、改變東協生活的使命。

最重要的是，我們是一群 Allstars。我們相信夢想的力量、敢於挑戰不可能，同時尊重並慶祝每一個個體的獨特性。無論您來自哪裡、喜歡靠窗還是走道座位，我們都誠摯歡迎您登機，成為我們的一員。

致獵才顧問（Search Firm Representatives）

我們不接受任何未經授權的人才搜尋公司協助招聘。如無正式書面協議而將履歷提交給我司員工，該履歷將被視為我司之專屬資產。如因該推薦錄用人選，我司將不支付任何中介費用。

• 管理活動預算、時程與關鍵績效指標（KPI），確保項目高品質交付並產生可衡量成果。
• 與區域創意及內容團隊合作，製作具影響力的品牌故事與在地化素材。