Job Description
OVERVIEW:
Location: RedQ
Department: Commerical
Entity: AirAsia Berhad
Status: Full-time
YOUR ROLE AS:
As a Senior Executive, you will champion Fly-Thru (connecting flight services) and ancillary product development at AirAsia. This role focuses on growing revenue, improving product offerings, and enhancing the end-to-end guest experience across the network. The ideal candidate brings a strong commercial mindset, operational know-how, and passion for aviation and travel innovation.
WHAT YOU’LL CHAMPION:
Lead and manage Fly-Thru product development: identify opportunities to expand Fly-Thru routes and enhance booking flows, baggage handling, and guest experience.
Optimize ancillary upselling across digital and offline channels, including baggage, insurance, seat selection, meals, and bundles.
Collaborate with cross-functional teams (tech, operations, spaneting, network planning) to improve product performance and delivery.
Monitor and report on performance KPIs, including attach rates, conversion, and revenue per passenger.
Develop pricing and bundling strategies to increase conversion and yield.
Identify spanet trends, guest needs, and competitor movements to support innovation and tactical campaigns.
Support always-on campaigns, promotions, and A/B testing to drive ancillary revenue.
Work with OTA and distribution partners to scale Fly-Thru visibility and uptake.
Coordinate guest communication and experience touchpoints to reduce friction and improve satisfaction.
WHO YOU ARE:
Bachelor’s degree in Business, Marketing, Economics, or related field.
3–5 years of experience in spaneting, business development, or product development; experience in aviation, airline strategy, or ancillary revenue is a plus.
Strong understanding of commercial aviation business dynamics.
Excellent analytical skills and proficiency with data tools (Excel, Power BI, Tableau).
Strong presentation skills to communicate complex ideas in clear, actionable reports.
Excellent communication and stakeholder management skills.
Agile, proactive, and able to thrive in a fast-paced, ever-changing environment.
Technical Skills:
Analytical and data interpretation skills to drive product strategy.
Proficiency in Microsoft Excel (pivot tables, lookups, analysis) and data visualization tools (Power BI, Tableau).
Familiarity with airline product development and pricing tools is an advantage.
Soft Skills & Competencies:
High attention to detail and adaptability in a dynamic environment.
Proactive, collaborative mindset and ability to work cross-functionally.
Strong commercial and customer-centric mindset.
WHERE YOU’LL GO:
At AirAsia, your journey doesn’t stop here. Based on performance and contribution, you could advance into a Assistant Manager role driving broader product strategy and innovation. You’ll collaborate closely with commercial, digital, and operations teams to redefine the guest experience and ancillary growth.
WHAT YOU’LL ENJOY:
Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.
Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities.
Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.
Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.
A unique Allstar culture like no other
OUR HIRING PROCESS:
GET TO KNOW AIRASIA:
AirAsia has been the Worlds Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.
GET TO KNOW US:
Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).
Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.
Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best. We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.