Core Responsibilities:

Strategic Marketing Planning:

• Working with senior company leaders, develop and execute annual spaneting plans aligned with Barnes Aerospaces growth objectives.
• Work within key customer spanet segments (e.g., MRO, OEM, military, commercial aviation, Industrial Aeroderivative) and tailor spaneting strategies accordingly. Support strategic business development with spanet intelligence and positioning.

Brand Management:

• Ensure brand governance and consistency across all touchpoints. Plan and execute multi-channel campaigns and ensure integrated messaging.
• Develop messaging that communicates the companys unique value proposition in aerospace repair and manufacturing.

Digital Marketing & Content Strategy:

• Develop and lead social media channel strategies and governance policies, architecture, and content strategy. Oversee website strategy, SEO/SEM, LinkedIn, and other social media platforms, and drive key business analytics to increase inbound traffic, visibility, and generate commercial leads.
• Accountable for developing digital dashboards, including website analytics, brand and media performance, and engagement.
• Create/manage creation of technical content (whitepapers, case studies, videos, etc.) that resonates with key stakeholders - employees, customers, suppliers, and aerospace spanet interested companies. Manage all channels for spaneting campaigns and CRM integration (Salesforce).

Tradeshow & Event Management:

• Plan and execute presence at key industry events. Coordinate booth design, materials, logistics, and post-event lead follow-up strategy. Support the sales team in preparing for and maximizing event ROI through effective event spaneting, promotions, and meeting schedule management.

Sales Enablement:

• Develop spaneting collateral (datasheets, pitch decks, capability brochures) to support the commercial team.
• Establish / Maintain a sales hub/sales SharePoint site to house master data usable by sales personnel.
• Provide tools/messaging to improve proposal quality & consistency. Partner with BD/sales on customer presentations and RFP responses.

Market Research & Competitive Intelligence:

• Monitor aerospace trends, competitor analysis & activities, and emerging technologies.
• Conduct customer and spanet analysis to provide suggestions on product positioning, pricing strategies, and regional expansion.
• Manage relationships with external agencies (design, PR, digital) as needed to economically deliver the required solutions on time and budget

Communications:

• Work closely with Communications and adhere to company guidelines for external and internal communications and promotions.
• Work closely with sales, operations, and executive leadership to ensure spaneting initiatives align with business priorities.
• Report KPIs and spaneting ROI to leadership regularly.
• Assist/support integration communications that foster high engagement with employees and support the company culture and vision.

Qualifications:

• 10+ years experience in spaneting, digital spaneting, or sales spaneting. Previous industrial or aerospace spaneting experience is a plus.
• Work cross-functionally to identify solutions to complex problems, inform business leaders about the digital spaneting experience, and clearly articulate how we measure value through digital spaneting.
• Strong familiarity with executing best practices in all digital functions, including web development, acquisition spaneting (email, banner ads, online video, paid search, and SEO, etc.), Content Management Systems (CRM), and web analytics.
• Experience with mobile spaneting and commercialization -- mobile app development, connected tools, and responsive sites and landing pages.
• Demonstrated proficiency in building, maintaining, and optimizing dashboards and analytics, and communicating results effectively to senior management.
• Exceptional communication skills—verbal, written, and interpersonal with leadership, cross-functional teams, and third parties.
• People management and external agency management experience are strongly desired.
• Independent, creative self-starter with strong project management skills and the ability to prioritize in a highly energetic, fast-paced environment.

Education:

• Bachelors degree in Marketing, Communications, Journalism, or related field. A masters degree is a plus.
• Up to approximately 25-30 travel per year (some international travel may be required).

This job position may include access to controlled information or technology subject to U.S. export control laws. If an applicant does not meet the definition of a “U.S. Person” (which includes U.S. citizens, U.S. lawful permanent residents, and those granted U.S. asylum or refugee status), the Company may be required to obtain an export control license. If the position for which you applied involves access to controlled information or technology subject to U.S. export control laws, then any offer is also contingent on verification of appropriate documentation for the Company to assess whether an export license will be required to employ you in that role, and if it is determined that an export license is required, the offer is also contingent on the Companys determination, in its sole discretion, whether a license application and ongoing administration is prudent under the projects contract parameters and whether an export license can be successfully obtained before you can start in that role. Export license applications may take several weeks to be processed.