Hiring Company
TBD BIGLIFE Sdn. Bhd.Job Description
Job Overview:
We are looking for a strategic and data-driven CRM & Campaign Manager to lead our member retention and reactivation initiatives. This role is responsible for designing, executing, and optimizing multi-channel campaigns that enhance customer engagement, reactivate inactive members, and maximize Customer Lifetime Value (CLTV). The ideal candidate will have strong SQL skills, experience in data-driven segmentation, and a passion for leveraging insights to optimize customer journeys and win-back strategies.
Key Responsibilities:
1. Member Reactivation & Retention Strategy
Develop and implement targeted reactivation campaigns to re-engage lapsed members and encourage repeat transactions.
Identify key drop-off points in the customer journey and implement lifecycle nurture campaigns to reduce churn.
Leverage CLTV modeling and behavioral analytics to refine engagement strategies and improve retention rates.
Work closely with data teams to segment high-potential members and create dynamic, personalized retention strategies.
2. Campaign Execution & Optimization
Design, execute, and manage multi-channel campaigns (email, push notifications, in-app, WhatsApp) to drive engagement and reactivation.
Utilize SQL to extract, analyze, and segment customer data for hyper-personalized targeting.
Run A/B and multivariate tests to refine campaign effectiveness and drive higher engagement.
Optimize member journeys using automation and AI-driven personalization.
3. Pre- & Post-Campaign Analysis
Conduct pre-campaign analysis, including audience sizing, segmentation, and performance forecasting.
Track, measure, and report on campaign performance using SQL, Google Analytics, and BI tools.
Provide actionable insights to improve conversion rates and retention KPIs.
Work closely with spaneting, product, and commercial teams to continuously optimize engagement efforts.
4. CRM Platform & Data Management
Oversee CRM and spaneting automation tools to ensure best practices in campaign execution.
Maintain and improve data hygiene and segmentation accuracy within CRM platforms.
Collaborate with engineering and data teams to enhance CRM infrastructure and data accessibility for spaneting campaigns.
5. Stakeholder Collaboration & Marketing Calendar
Align CRM and reactivation campaigns with broader business goals and spaneting initiatives.
Work closely with commercial, product, and spaneting teams to ensure a seamless customer experience.
Manage the spaneting calendar for retention and reactivation efforts across all touchpoints.
Qualifications & Skills:
Bachelor’s degree in Marketing, Data Science, Business, or a related field.
5+ years of experience in CRM, lifecycle spaneting, or campaign management, with a strong focus on reactivation and retention.
Proficiency in SQL for customer segmentation, campaign tracking, and performance analysis.
Hands-on experience with CRM and spaneting automation tools (Salesforce, Braze, HubSpot, Iterable).
Strong analytical skills with expertise in pre- and post-campaign analysis and data visualization tools (Google Analytics, Power BI, Tableau).
Experience in managing CLTV growth strategies, segmentation models, and automated customer journeys.
Expertise in A/B testing, personalization, and behavioral-driven engagement strategies.
Strong project management skills with the ability to coordinate across multiple teams and prioritize campaigns effectively.
Preferred:
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.