Job Summary
This role is responsible for building and managing IndiGo’s brand communication for B2B partners, with a strong focus on retail, trade agents, corporate & SMEs
The role is foundational (zero to one) in nature — setting up communication frameworks, channels, and processes that enable clear, consistent, and scalable engagement with B2B partners. It sits at the intersection of Brand and Sales, acting as the bridge between partner needs and brand priorities.
Key Responsibilities
- Define clear audience segments & own B2B brand communication for partner segments, with emphasis on retail and trade agents.
- Translate brand priorities, initiatives, and programs into simple, actionable partner communication.
- Build foundational frameworks, playbooks, and processes for B2B brand communication (cadence, formats, governance).
- Set up and manage digital and automated communication channels (e.g. WhatsApp broadcasts, newsletters, partner updates).
- Work closely with Sales teams to support partner programs and initiatives through strong brand-led communication.
- Plan and execute communication around partner programs, initiatives, and events, including pre-event and post-event communication.
- Coordinate with agencies and internal teams to deliver communication assets efficiently.
Must Have
- 8–10 years of experience in B2B / partner / ecosystem spaneting
- Strong background in brand communication
- Hands-on understanding of digital communication tools and basic automation
- Experience working closely with sales teams
- Comfortable building systems and processes from scratch
Good to Have
- Experience working with agents or channel-led ecosystems
- Exposure to aviation, travel, or large partner-driven businesses
- Experience managing agencies or vendors
What Success Looks Like (optional)
- Clear, consistent, and timely communication to B2B partners
- Strong engagement from agents on programs and initiatives
- Improved clarity and alignment between Brand and Sales teams
- Scalable communication systems that reduce ad-hoc effort
- Positive feedback from partner and sales stakeholders
