Job Summary

The Associate CoBrand Portfolio Manager will support the CoBrand portfolio team in product development to deliver account growth, improved Debit Active Rate and increased spend. This Associate will support the strategy that includes benefits refresh and all related new product evolution including launch planning and Go to Market efforts that drive to reach sales goals. The role will have a broad responsibility in supporting the portfolio team goals such as member engagement, program development, and experiential, will support expansion of a Third-party vendor specializing in email deployment and trigger communications, while working cross-functionally and with external partners to ensure continued growth in an award-winning and multi-billion-dollar program.

Responsibilities

• Support strategy which could include both a portfolio program refresh of benefits and all related new product evolution including launch planning and Go to Market efforts that drive to reach sales goals.
• Support program engagement by managing the tactical needs our Third Party vendor expansion to deliver with more personalized, targeted, and relevant marketing messaging, to improve Debit Active Rate, Campaign engagement
• Develop skills to reach team SME for Workfront and be the POC between CoBrand and CPM, as well as tactical SME for Third Party vendor expansion
• Assists with the implementation of marketing campaigns, delivered via email, social media, cardmember statements, call center initiatives, and digital properties.
• Support portfolio team with all Cardmember offers, communications, and creative execution via Workfront, MRM, Brand Central, Wrike, Capgemini and Partner review.
• Communicate channel plans along with pivots and impacts to portfolio team and leaders.
• Track campaign performance and effectively communicate to program team.Manages established timelines and communicates program status and campaign results to portfolio team members.
• Builds and maintain strong relationships across internal teams and external partners to inspire and influence, collaborate, and gain alignment.
• Create and own the Cardmembers library of initiatives.
• Own program footnote library ensuring consistent with partner library. Leading bi-annual audits of footnotes.
• Lead bi-annual partner audits of MCC in support of Card benefits.
• Lead brand updates of trademarks across SWA/Chase inclusive of internal audits.
• Lead Customer Experience/CS&S quarterly reviews to share campaigns and receive Customer facing feedback.
• Supports Cardmember experiential marketing programs with creative reviews, QC and attendee pre and post event communications along with retrospectives of who attended.
• Support CoBrand PR initiatives with GTM support.
• Support by reporting basic KPIs and campaign performance out to the portfolio team
• Solution oriented; positively impacts the environment of his or her direct team and Marketing department.
• Works with team and leader to align on priorities, constructively address project work, and build personal development plans.
• Strong personal brand and well-spoken, excellent written communication skills.
• Eager to learn.
• Efficiency seeker to simplify our current processes.

Knowledge, Skills, and Abilities

• Knowledge of financial services, credit card industry and/or airline industry
• Skilled in partner management and relationship-building
• Effective communicating skills, both verbal and written

Required

• Required: High School Diploma or GED

Experience

u00B7        Intermediate level experience, fully functioning broad knowledge in:

• Customer marketing
• Portfolio management
• Digital product marketing, to include online email and/or direct mail

Licensing/Certification

• N/A

Physical Abilities

• Ability to perform work duties from [limited space workstation/desk/office area] for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines

Pay

• Competitive market rate from $45.00 per hour to $56.00 hour* depending on qualifications and experience.

Assignment Length

• This contract is a twelve-month assignment, and the duration may be modified based on business need.
• Pay amount doesnt guarantee employment for any particular period

This role is contingent and may transition to full-time employment at the discretion of Southwest Airlines Co, based on performance, business needs, and other factors. To view benefits offered to Southwest Employees, review our Benefits page.

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