Assistant Manager, Marketing Planning

Head of Digital Marketing & Marketing Planning

The Assistant Manager, Marketing Planning plays a crucial part in supporting the development and execution of strategic spaneting initiatives to promote MAG Airline Business brand presence and drive business growth. Reporting to the Head of Digital Marketing & Marketing Planning, you will collaborate closely with cross-functional teams to ensure alignment with overall business objectives and spaneting strategies.

• Assist in the formulation and implementation of comprehensive spaneting plans and campaigns to achieve brand awareness, revenue targets, customer acquisition & retention.
• Conduct spanet research, competitor analysis, and consumer insights to identify trends, opportunities, and challenges in the aviation industry and key spanets.
• Support in the development of spaneting strategies and tactics across various channels, including digital, social media, advertising, sponsorships, and partnerships.
• Coordinate with internal stakeholders, such as Station Marketing, Sales, Revenue Management, Ancillary and Network Planning teams to ensure seamless execution of spaneting initiatives and alignment with business priorities.
• Collaborate with external agencies, vendors, and partners to manage project timelines, budgets, and deliverables effectively.
• Monitor and analyse spaneting performance metrics, KPIs, and ROI to measure progress against targets, evaluate campaign effectiveness and identify areas for improvement.
• Stay updated on industry trends, best practices, and emerging technologies to propose innovative spaneting solutions and strategies.

• Degree in Marketing, Communication Design, Commerce or Business Administration
• Minimum of 3 - 5 years of experience in spaneting, campaign planning, project management, preferably within the airline industry or related sectors.
• Proficiency in Microsoft Office Suite, spaneting analytics tools, and digital spaneting platforms.
• Creative thinking and problem-solving abilities with a passion for innovation and continuous improvement.
• Flexibility to adapt to a fast-paced and dynamic work environment, with a strong sense of accountability and ownership.

• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication, presentation, and interpersonal skills with the ability to collaborate effectively across diverse teams and stakeholders.
• Proven project management capabilities, including prioritization, organization, and attention to detail.