Position Summary
The Designer, Social Media concepts and designs creative assets including static, animation, and video assets that deliver on JetBlue’s social media strategy and build JetBlue’s best-in-class social media program. The Designer, Social Media will take an active role on the social media team working closely with peers to ideate and create content. They will also work closely with other teams within marketing, brand, customer service, and corporate communications to support the creation of social media content to align with company goals.
Essential Responsibilities
- Design on-brand and channel-specific content assets (static, animated, and video) for a wide range of social media channels including but not limited to LinkedIn, Facebook, Instagram, X, Threads, and TikTok
- Work very closely with social media content creator on storyboards, content capture, graphic treatments, and final assets for videos
- Develop and maintain social media-specific visual and design guidelines and standards in coordination with brand team to ensure fit under company-wide brand and visual identity guidelines
- Ensure all posts meet brand and social visual guidelines and align with overall JetBlue brand and visual identity guidelines as well as social trends and norms
- Actively participate in social media team meetings, content ideation sessions, and content capture
- Manage projects and timelines to ensure social media content is completed in a timely manner
- Maintain knowledge of current social media, digital design trends, and in-platform features and visual functionality
- Other duties as assigned