About the role

We are excited to announce a new opportunity to join our quickly growing Digital Marketing team as a Digital Innovation Specialist

In this role, you will be responsible for planning and implementation of the digital spaneting strategy in alignment with QRs vision.

As part of your daily responsibilities, you will also:

• Manage planning, implementation and execution of the digital spaneting plan and ensure that every activity is in alignment with its set objectives and KPls
• Manage the proper budget for each digital exercise, monitor progress, ensure adherence to approved procurement guidelines and evaluate performance and return on investment (ROI)
• Monitor campaign performance and digital initiatives utilizing Google Analytics 4 and Adobe Analytics
• Conduct competitive landscaping on quarterly basis and assess competitive positioning status as part of the support in developing the airline digital and innovation strategy
• Manage and supervise customers engagement programs that are aiming to strengthen the equity of Qatar Airways, drive peak visits to the website and optimize customers online experience
• Manage the end-to-end lifecycle of digital products, from concept development to launch and ongoing optimization, ensuring alignment with user needs and business objectives through collaboration with cross-functional teams
• Assess customer experiences and develop value-added digital ideas to differentiate the airlines offer and attract new passenger acquisition
• Manage all digital initiatives and efforts constructively to optimize Return on Investment (ROI)
• Implement the Corporate digital brand guidelines across all digital spaneting activities and seek necessary approvals from Manager and VP
• Assist QR subsidiaries in executing their digital spaneting requirements up to the standards of Qatar Airways

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. At Qatar Airways, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community and a world class airline.

Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.

Together, everything is possible.

About You

We are looking for a professional with the following skills and experience:

• Bachelors Degree or equivalent with at least 4 years of job-related experience OR Bachelors Degree or without prior experience for Qatari Nationals
• Strong understanding of the recent spaneting research trends and environments
• Proper understanding of broad spaneting & consumers research concepts
• Proven ability to manage multiple projects simultaneously, ensuring timely delivery and effective coordination among stakeholders
• Effective consumer-research methodology development, deployment and assessment
• Previous experience working in research, spaneting or a media agency
• Travel industry experience or prior airline experience is an advantage.

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.

So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

Application Guidelines

If you’re ready to join a progressive team and have a challenging and rewarding career, then apply now by uploading your CV and completing our quick application form.